How Storytelling can Change your Email Marketing Campaigns for the Better
“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here.” Sue Monk Kidd
The importance of storytelling in digital marketing can’t be reiterated enough. It’s what drives the audience to connect with your brand and find your products or services more appealing. Therefore, it only makes sense to infuse storytelling with your email marketing. This is because one has formed the foundation of human interaction for millennia while the other is the most common medium for sharing information in this day and age. But what does storytelling in email marketing look like?
